Since the loss of Steve Jobs, Apple has been criticized for many missteps that they have taken. Many people felt that the continued success of this company relied heavily on the release of the iPhone 5s and 5c. Competitors of Apple proved to adapt their technology with new changes in innovative ways to attract more consumers. Contrastingly, Apple plateaued with their phones. Small changes were made to the iPhones, however, in order to remain as successful as it once was, the new iPhones needed to capture the consumers' attention.
With several novel advancements that Apple made to the 5s model, such as the fingerprint scanner to unlock the phone and the enhancements made to the camera, sales proved that many consumers were impressed by the new model. However, that doesn't mean that Motorola and other competitors aren't up for the challenge to win these consumers over.
Watch Motorola's lastest televsion commercial in their 'Lazy Phone' campaign below.
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