LG's Mobile Banner Ads Are Getting Aggressive

"LG G2 (Black)," © 2013 Fetx2002 used under a Creative Commons Attribution-ShareAlike license: http://creativecommons.org/licenses/by/2.0/deed.en.

LG brings a new kind of creativity to mobile banner ads, as they introduce their newest advertising campaign that targets Galaxy and iPhone users. M&C Saatchi, for LG, created several banner ads that mocked the unfavorable features of the Galaxy and iPhone, then followed up with an ad for the G2 that promoted the positive alternate that these LG phones provide.

For example, owners of the Galaxy phone may see "Waiting for your GALAXY to catch up?" followed by a message that LG phones have a 20% faster processor.

The other banner ads are shown below:

This campaign is on the right track to bring the innovation that banner ads need in this continuously evolving type of media. Banner ads have a reputation for remaining static in this industry by not cutting through the online advertising inventory. However, the creativity that is shown in this campaign could bring a greater popularity to banner advertisements.