Being a dancer myself, maybe this ad appealed to me so much because of their reinvention of the Nutcracker story or because of the fantastic dancing that was involved. Either way, this Baileys ad has made me incredibly excited for the holidays.
This ad that was featured in AdWeek this week, shows their play on the famous ballet, "The Nutcracker." The Baileys ad displays the three main characters (Clara, the Prince, and the Mouse King) in a drastically more modern setting than the original ballet story. This advertisement takes place in a nightclub where the Prince and Mouse King begin to battle, until Clara steps in and take the Prince's side to defeat the Mouse King. All of this is of course done through great technical dancing and intricate costumes, which makes the ad even more intriguing.
Ending with the tagline, "Spend time with the girls this Christmas," Baileys shows how powerful women can be (that was a pretty strong kick to the Mouse King's head), but also how much fun women should be having together during the holidays. Who wouldn't want to grab a Baileys after that?
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