Twitter Targets More TV Audiences

Twitter has continued to promote an advertising package that features promoted tweets along with the TV ads that are purchased. Until just recently, the promoted tweets that we added value were a great addition, and often a vital selling factor for this TV ad buys. 

Originally, targeted tweets were only offered to advertisers who had ads running on TV in order to further reach the audience on both mediums. Twitter has now introduced "TV conversation targeting" which finds the users who are tweeting about a specific show beginning, during or after it runs and sends promoted tweets to their feed. Although this new tool is currently only offered in the U.S. and the U.K, they plan to expand this to several other countries including Brazil, Canada, France and Spain soon.

This transition shows a growing partnership between Twitter and networks, due to the selling arrangements that have been made.  The networks will be paid for the sponsor's pre-roll within the promoted tweets sent from their handles. Additionally, twitter is paid for the promotion of the content. 

Personally, I feel that this new tool will be a great aspect in Twitter's advertising. TV shows are featured in such a large amount of tweets, promoted tweets shouldn't be restricted to the shows that have TV ads running. This also will give Twitter the opportunity to receive more money from the smaller TV outlets since they can profit off of shows that didn't purchase the TV advertising.