In this comical yet affective commercial for Crest and Oral B, kids show their reactions to healthy candy with some not-so-typical flavors. You don't think Tofo Ghost-mellows or Artichoke Buttercups sound good? Well, neither do these kids featured in this commercial. If "poopy piñatas" doesn't describe them perfectly, I don't know what does.
"Halloween Treats Gone Wrong" (#Top5CrestOralB) was featured as Adweek's Top Commercials for the Week, with good reason. Not only could I watch these kids' reactions time and time again because they are so cute, Halloween was a great opportunity for Crest to show their vitality during this holiday.
P&G certainly lucked out with the growing popularity the advertisement received. This 30-second commercial never aired on TV, instead only trended on YouTube and Twitter. Not only did this company cut costs by reducing it from a 90-second spot to a 30-second spot, but by not needing it to even run on television was just icing on the cake (or an extra Snickers bar in your trick-or-treat bag).
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